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Refused to transformation of Swiss watchmaker did at 3 o 'clock?

2014-07-30 10:54:33 点击数:

Watch industry is the most sophisticated manufacturing, industrial revolution before the middle of the 19th century to the beginning of the 20th century was the golden age of high-grade Swiss watch industry, however, invented in the 1970 s the Japanese quartz watch with super cheap and lightweight advantages, a fatal blow to the traditional mechanical watch.In 67, the Swiss watch had a negative, the proportion of its production in the global steep fall to 15% from 45%.

Jura mountains southwest Jura valley in Switzerland, near the French provence region, anthropologist dinosaur fossils have been found here, so this stage is called the Jurassic.

At the beginning of the 17th century, Zurich and other cities of the clockmaker refuge at this point, gradually become Europe's most famous BiaoJiang rendezvous, and constitute a kind of "origin".In April this year, I was invited to the Basel (Nietzsche once a professor in the university here) to participate in the 2014 Basel international horologe exhibition, after specially to Jura valley "pilgrimage".

Jura are long and narrow valley, only hundreds of meters wide, more than 10 kilometers long, great lakes, there is a snow mountain top cabin in the fields, look, is a completely ordinary Swiss village.

Was born in the Jura mountain valley more than ninety percent of young people to join the school clock, watches and clocks are more than forty work division of labor, gradually formed to a manufacturing ecology.Today's world-class hao table, Abby, bao Po, breguet and vacheron constantin has factories here, more than half of the hao table movement produced on this.

The picturesque Jura Jura valley

Switzerland is a small mountain country, a few do not have any unique mineral resources, has become the world's richest countries, which naturally has a national character factors.The families in Europe, known as the stubborn screwing the Swiss.

During the middle ages, the Swiss down by poor earn their living as mercenaries, on May 6, 1527, German and Spanish troops attack the Vatican, guarding the Pope's mercenaries from all over the world are all gone, only left the Swiss army escort st Peter's and only 42, 189 people, life is also the Vatican Pope later to retain only a private armed, it is the famous Swiss guard.

Since then, Switzerland is famous for its loyalty and focus, the two national character also strongly infiltrate into business field, Swiss watch and clock global banking industry, should benefit from this.

Watch industry is the most sophisticated manufacturing, before the industrial revolution period of Swiss without any natural resources in the heaven and earth in the young zhang big death knock out grinding, just leave a piece of his own.

The middle of the 19th century to the beginning of the 20th century was the golden age of high-grade Swiss watch industry, Chopin, earl, patek philippe, Abby, celebrities, rolex, Mr. Ethical-practical a dazzling brand business based in succession, constitute the main Swiss high-grade watch production.

This time to the Basel and the Jura valley, caused me great interest, in addition to the Swiss watch exquisite workmanship, the more one can get quite business school classroom and share stories: in the past 30 years, the impact of the Swiss watch is how to fight against the Japanese table.

Watch industry used to be the most sophisticated manufacturing

In the 1970 s, the same is known for his stubborn screwing, loyalty to focus the Japanese invented quartz watch, it with super cheap and lightweight advantages, a fatal blow to the traditional mechanical watch.In just six or seven years, the Swiss watch had a negative, the proportion of its production in the global steep fall to 15% from 45%.

Once, there are thousands of factories have closed watches, workers more than 100000 clocks and watches, this unbearable for only a population of 7 million, Switzerland, almost all people think of Switzerland watch - especially the end of the mechanical watch has arrived.

However, after more than 20 years after the difficult transformation of Swiss watches had miraculously went out of the trough, ushered in the unprecedented new prosperity time, even in today's world-class luxury watch list, almost all of one suit is the Swiss.This is what I this trip to Switzerland attempt to unravel the mystery.Simple, the Swiss did at 3 o 'clock.

First, refused to transformation, upgrade, insist on manufacturing manual mechanical watches.

Twenty years, the Swiss watch factory paranoia in mechanical watch function upgrade innovation, develop a lot of very complicated process, such as the upgrade version of the tourbillon, caruso, perpetual calendar, phases of the moon, when the two places, even the Chinese calendar.

In enamel craft, deep submergence waterproof, metal surface treatment, etc., the Swiss using contemporary most advanced new material to carry on the revolutionary innovation.In the machine Manufacture factory, we see a lot of unique mould, according to introducing, they are all local craftsmen of independent research and development, the value of each mold is about 30000 to 200000 Swiss francs, jiawei factory has more than 100000 mold, this is virtually to constitute a long moat "technology", let the clock factory than in other countries.

In Switzerland is higher and higher precision of mechanical watch, bao Po, one is called "1735" mechanical watch, there are 744 parts, the smallest fine like a duck, a top BiaoJiang commitment, a year can only make one.

Second, strong capital mergers and acquisitions, the formation of super large clock group.

And as thousands of small and medium-sized factory bankruptcy, the Swiss launched a large-scale trade deals.In 1983, the Swiss watch industry company (ASUAG) and the Swiss watch company (SSIH) was the first to merge, and renamed in 1998 for the Swatch Group (Swatch Group), which owns omega, radar, longines, tissot, Calvin klein, snow iron, beauty, hamill, batman, Swatch watches brand, at the same time have their own assembly system production enterprises, clock and watch machine core production companies as well as the button battery factories, and other supporting production enterprises, has become the world's biggest clock industrial Group.

Precious pearl of the invited me to the Swiss company was born in 1735, is the earliest registered brand of mechanical watch, it is also officially incorporated into the Swiss watch company in 1983, by 2010, the swatch group will Jura valley, the largest and most advanced stopwatch factory FP renamed treasure pearl factory (Manufacture it), to treasure pearl, thus let the old brand has formed a new core competitive advantage.

Swatch to today, the Swiss formed three clocks and watches, rolex, Vendome group, control eighty percent of the world's luxury watch brand and production capacity.

Third, implement the brand strategy of globalization, leading the world wave of luxury consumption.

From the 80 s and 1970 s, under the strong pressure of the United States and Japan, the European manufacturing in the two aspects of cost control and efficiency improvement almost complete defeat, so that in many industries and die without its farmgate.On the contrary, some traditional industries, such as clothing, watches and clocks, cosmetics are surprisingly, with culture as the back, on a road of the high value-added brand marketing.

After the 1990 s, these LaoZhi new brands to further expand the global market, especially the thorough activation in the Middle East and east Asia market.In the field of clocks and watches, we are familiar with almost all the luxury watch brand is the result of this round of global marketing, and those who keep up with the trend, look brand-new, those who persist in always, disappeared.

The Swiss watch in the course of the resurrection of a jedi, can be reference for today's Chinese manufacturing.

Walking the Jura mountain valley, in the silent movement factory visit, the room is sitting on a special high table in grinding of craftsmen, several hundred years the scenery outside the window is the same Swiss alpine meadow, and from this remote village raw output to watch in the near future will be displayed in all parts of the world's most expensive cabinets, wear in the head held high the wrist of fashionable personage, think these, often can let a person have a strange sense of crossing.This kind of feeling, I cafes in silicon valley, the succinct bright had, in Kyoto, Japan, the shop had low clean vessels.
The beauty of the so-called business in terms of nature, is a kind of awe of nature and substance, and in the fear, in its own originality for, and spend a lifetime.

所谓的商业之美,就本质而言,是人们对自然与物质的一种敬畏,并在这一敬畏之上,以自己的匠心为供奉,投注一生。

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